purpose-driven brands to thrive.

Where data-driven marketing meets creative storytelling for profit and purpose.

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For the dreamers, the innovators, and the change-makers. 

We understand the power of a good story and the precision of data-driven marketing. 
Our boutique agency is dedicated to partnering with both businesses and nonprofits, offering tailored strategies in branding, social media, content marketing, and web development. Together, we'll pave the way for a brighter, more profitable tomorrow.

How we help

Strategy first, always. After that, we believe wholeheartedly that content presents the biggest opportunity for brands, regardless of industry. Everyone needs it—few do it well. 
That's where we come in.

Strategy & Consulting

From brand clarity to strategic outreach: your comprehensive marketing roadmap.

Social Media

Beyond 'posting' – we strategize, create, engage, and refine. Your brand’s digital pulse, amplified.

Content Marketing

Engaging stories, strategic distribution. We master the art and science of content that captivates and converts.

Website Development

Web development with a purpose. Streamlined, search-optimized, and tailored to your brand's narrative.

We're not like other agencies (really, we aren't!)

From our model to our processes, we're not your typical agency. We work with a limited number of clients each year, so we can give each client our absolute best. Working with us, you'll never be assigned junior staff, ever.

Learn More About Us

  • Sidepony has been a valuable partner. 

    Sidepony has been a valuable partner in enhancing our digital presence, with great advice on high-impact, creative solutions that are doable and affordable. Sidepony’s founder, Jessica, and her team are absolutely fantastic to work with and are always willing to go the extra mile.

    Zindu Salih, CEO, Families Canada
  • We worked with Sidepony Marketing, and we couldn’t have been more pleased!

    We worked with Sidepony Marketing for a set of virtual events and we couldn't have been more pleased!  This was our first time hosting large virtual events, which can feel like a daunting task. Jessica guided us through every step with invaluable expertise and patience. She and her team are competent, savvy and extremely on-the-ball. Their attention to detail was just what we needed - from initial consultations to planning discussions right through to the events. Jessica got to know our organization and its needs quickly. Everyone was impressed by the graphic work, promotional material, social media management, and, of course, the smooth final product during three very different virtual events. We appreciated that Jessica made sure to have several staff on hand during the events so any tech hiccups could be managed immediately and with confidence. Jessica is not only easy to communicate with over all platforms and at any time -- she is kind and a joy to work with, and we learned so much from her throughout the process. 

    Mina Cohn, Chair, Centre for Holocaust Education and Scholarship
  • Working with Jessica and the Sidepony team was a fantastic experience. 

    They demonstrated exceptional professionalism, expertise, and creativity in their approach to our project. They kept us informed every step of the way, and their attention to detail and commitment to delivering exceptional results were evident throughout. Thanks to their skills in building a strong social media presence and delivering clean and consistent campaigns, we were able to achieve our objectives and see strong growth in our brand and project awareness. I would highly recommend Sidepony to anyone looking for a reliable, professional, and results-driven partner to help grow their business.

    Kate O’Neil, Vice-President of Partnerships, Skills Council of Canada
  • Sidepony has made a world of difference not only for my business but for my peace of mind as well.

    Knowing that I don't have to micro-manage really makes a difference. Additionally, Jessica is always happy to answer questions and discuss strategy - which, for a business owner who still wants to be involved, makes a huge difference. I would recommend Sidepony, hands down, to any business!

    Amy Friesen, Founder & CEO

We work with brands we believe in

And more...

From our blog

Resources and updates on digital marketing, content marketing, building a brand, and growing a business. 

Discover how content marketing can elevate your nonprofit's impact. Learn strategies for engaging supporters and amplifying your cause using storytelling, branding, and digital strategy.

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Drive business growth in 2024 with social media. Learn how to avoid outdated practices and maximize your online presence for success.

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  • Jan 1, 2024

We’re so glad you’re here. We work across industries with businesses and organizations that prioritize a better world and uphold ethical values.

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